Lobos 1707 – Source: Jamie McCarthy / Getty
Furthering their mission of “building a bigger table” Lobos 1707 teams up with Old El Paso ahead of Cinco De Mayo.
LeBron James backed Lobos 1707 Tequila, and Mezcal has announced a new partnership with Old El Paso. The brands are partnering up for their joint missions to “build a bigger table.” In doing this the brands seek to bring people together over shared meals, drinks and conversations. They will also host an event in Miami at the Oasis Wynwood on May 5 for Cinco De Mayo. The curated taco and tequila experience will also feature live performances and many surprises.
“We are excited to partner with Old El Paso and further educate consumers on our mission to ‘Build a Bigger Table,’” said Diego Osorio, Lobos 1707 Founder and Chief Creative Officer. “Whether it’s over tacos and tequila or any meal that inspires, there’s always an extra spot to pull up a chair. Lobos 1707 is all about bringing people together and building a community that everyone can be a part of, and Old El Paso shares in our commitment to doing just that.”
“This event reinforces Old El Paso’s shared purpose of bringing people together around the table over a shared meal and experience,” Emiko Brook, Sr. Brand Manager. “With our roots in Mexican cuisine, we know a great meal is not just about the food – it’s about celebrating, connecting, and having fun with those close to you. Together with Lobos 1707, we want to encourage conversations and inspire people to have a voice, starting at the table with a fresh and inventive taco meal.”
The Cinco De Mayo festivities will be invite-only and will be hosted by Terrence J. Special guest appearances will include Lenny S, DJ Meel and other A-list personalities and influencers. As an extension of the partnership, Lobos and Old El Paso will premier two social media content series to further enforce the “build a bigger table” branding and narrative. Each series will showcase diverse taco and tequila recipes as well as personal and inspirational stories from beloved dishes.
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