Telling street stories with gravitas and panache, Icewear Vezzo hustles as a way of life. Flashing his water and resolving to never let the well run dry, the Detroit rhymer shares “Back On Road,” his new video single. A bite-sized banger with ominous synths and low-note piano, “Back On Road” finds Vezzo packing a lifetime’s worth of wisdom into a single verse, as he compares himself to his heroes like Gucci Mane and Lil Wayne and touts his unparalleled work ethic: “F*ck around, be trappin’ ’til I’m 50, b*tch I love the life/I hate p*ssy n****s, don’t like rappers, I like mud and ice.” In the video, Vezzo posts up in his native 6 Mile with some of his Iced Up Records associates, as he rocks Gallery Dept. and flaunts his fleet of foreign cars.
“Back On Road” is Icewear Vezzo’s first solo single of 2023, arriving in the wake of a breakout year for the respected rapper. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Most recently, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy.
Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance. V
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for Vezzo’s next mixtape, Live From The 6, coming very soon via Iced Up Records/Quality Control.
© 2023, Seth “Digital Crates” Barmash. All rights reserved.
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