Hip Hop visionary and Grammy Award-winning writer, DJ, and producer DJ Drama is turning his attention to the UK with his new single, the strong female anthem “Ain’t A Lover,” featuring two of the UK’s most exciting emerging talents, Jaz Karis and Nippa, along with West Coast rapper 310babii.
Jaz recently released her critically acclaimed debut album, “Safe Flight,” and was named BBC Radio 1’s Future Artist of September and one of Hypebeast’s Female UK R&B Singers You Need to Check Out. Nippa was recognized as the VEVO DSCVR artist for November, and Billboard praised his recent single “Pride,” stating it “deserves to be his biggest hit yet.”
Also making a name for himself, 310babii performed his hit track “Soak City (Do It)” on the red carpet at the BET Awards earlier this year.
DJ Drama comments, “There’s a lot of incredible talent coming out of the UK, and I wanted to team up with Nippa and Jaz on this track, along with Cali’s 310babii. Get your passport ready!”
Nippa shared, “It’s a full circle moment for me to work with Drama. I grew up listening to him, with tracks like ‘Waiting On My Moment’ and ‘Oh My’ on repeat. Knowing that a legend in hip hop has asked me to collaborate on his project shows that anything is possible!”
As the co-founder of Generation Now, he has ushered in a new era of stars, bringing us today’s chart-topping artists such as Lil Uzi Vert and Jack Harlow. His keen ear for talent and his ability to recognize the next big thing have established him as a tastemaker, a kingmaker, and a cornerstone of hip hop’s ongoing evolution.
© 2024, Seth “Digital Crates” Barmash. All rights reserved.
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