Before she becomes a bride, Hailie Jade Mathers is making plenty of major business moves. Last summer, the social media starlet announced the debut of her Just a Little Shady podcast, which has since gone on to find success with her fans. Each episode finds Eminem’s daughter discussing updates from her own personal life, the world of pop culture, and of course, throwing in some shade along the way as she best learned from her famous father.
Now, nearly a year later, the 27-year-old is expanding her empire with the arrival of her first merch line. Last Friday (May 19), she dropped off an Instagram Reel providing some insight into the project, encouraging followers to check out her hard work on the internet show’s website. In the clip, viewers watch Mathers get ready for the day while revealing that her venture into the world of fashion has been unfolding “for like, almost a year at this point.”
Read More: Eminem’s Daughter Hailie Jade Announces “Just A Little Shady” Podcast
Hailie Gets Ready to Drop Her First Merch Line
Speaking on what sets her products apart from others, the nepo baby explained, “[We] wanted to make sure that whatever we put out was not gonna only be super comfortable and cute but also could be worn as just a regular clothing line,” rather than focusing on a merch-like appearance as other podcasters do. Seeing as Hailie has admitted to being a “raging perfectionist,” it’s understandable why so much time went into creating her masterpiece.
As Page Six notes, Slim Shady’s eldest has designed hats, t-shirts, and sweatpants at an affordable price of $33 to $63. Options come in colours like tan, black, white, and cream, and are sure to be flattering on a range of skin tones and hair colours.
Read More: Hailie Jade’s Engagement Party: Eminem’s Daughter Is One Stylish Bride-To-Be
More Just a Little Shady Clothing Content
Keep scrolling to see more photos from Hailie Jade’s first clothing line drop. Will you be purchasing any of the pieces? Let us know in the comments, and tap back in with HNHH later for more pop culture/hip-hop news updates.
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