Nike posted its fourth-quarter earnings report on Thursday, revealing that Jordan Brand was the standout performer among its divisions. The company achieved a 6% sales increase to reach $7 billion in revenue. Profits for Jordan Brand have doubled since 2020, driven by a strategic focus on women’s gear, non-basketball items, and a surge in international sales.
Nike’s overall income for the full year was $51.4 billion, up from $51.2 billion the previous year, marking a 1% increase on a currency-neutral basis. Jordan Brand’s strong performance significantly boosted the company’s financial results.
The growth in Jordan Brand’s sales highlights the success of Nike’s efforts to diversify its product offerings and expand its market presence globally. As the brand continues to innovate and cater to a broader audience, it remains a key driver of Nike’s ongoing financial success.
You can read the full earnings report here.
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