At just 20 years old, FLO WILLAP, hailing from Uppsala, Sweden, is carving his path in the music world with an eclectic blend of melodic hip-hop, R&B, and 80s-inspired dance-pop. Drawing inspiration from iconic artists like Juice WRLD, XXXTENTACION, and Brent Faiyaz, FLO is quickly becoming a standout voice in the industry. With his latest single ENVIOUS set to drop on December 27, he’s ready to showcase his unique sound to an ever-growing audience.
A Passion Ignited
For FLO, music has always been more than just sound—it’s been a calling. Influenced by the raw emotions and atmospheric beats of artists like Juice WRLD and XXXTENTACION, he was drawn to the world of melodic hip-hop from an early age. Starting his journey as a beatmaker, FLO spent hours honing his craft, learning what works and building the foundation for his musical career.
“I started out making beats, learning what sounds good, and then began recording myself on those beats,” FLO shares. “That’s when I really fell in love with the process of making and releasing music.”
Crafting a Unique Sound
FLO’s music is a fusion of genres, a reflection of his broad influences and creative experimentation. His hip-hop tracks lean into the emo and cloud rap subgenres, blending emotional melodies with atmospheric beats. Meanwhile, his foray into pop channels the infectious energy of the 80s, creating danceable tracks with modern sensibilities.
“I make both hip-hop and pop,” he explains. “My hip-hop is emotional and melodic, while my pop songs have a distinct 80s-inspired vibe.”
This versatility extends to his creative process, which FLO describes as ever-changing. Whether he’s starting with a piano or guitar melody, building layered beats, or experimenting with lyrics and freestyle vocals, the artist ensures every track is deeply personal and sonically compelling.
Upcoming Single: ENVIOUS
As 2025 approaches, FLO is set to close the year on a high note with the release of his new single, ENVIOUS, on December 27. The track is a continuation of his exploration of emotional depth, blending elements of melodic hip-hop with dark R&B.
But that’s not all—FLO is also hard at work on a full R&B project. “It’s a mix between melodic hip-hop and darker, chill tones,” he reveals, hinting at an exciting evolution in his sound.
A Global Perspective on Music
FLO believes the internet has transformed the music industry, making it faster, more accessible, and infinitely creative. “You can find new artists so quickly now, and there are always new genres being created. It’s hard to ever get bored,” he says.
This digital landscape has also provided FLO with the tools to share his music with a global audience. His Instagram and Spotify profiles have become hubs for fans eager to connect with his journey and stay updated on his latest releases.
Looking Ahead
FLO’s journey is just beginning, but his dedication to authenticity and growth is clear. With aspirations to collaborate with artists like Brent Faiyaz and a growing catalog of emotionally charged tracks, FLO is poised to leave an indelible mark on the industry.
And if there’s one piece of advice that has fueled his success, it’s this: “Don’t overthink. It’s better to just do it, even if it doesn’t work out perfectly.”
To experience FLO WILLAP’s unique sound, follow him on Instagram and stream his music on Spotify. Don’t miss ENVIOUS when it drops on December 27—a glimpse into the future of an artist redefining what it means to be versatile in music.
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