The Music Tectonics Conference unites music tech innovators across industry boundaries to share insights and get business done.The sixth annual conference returns to Santa Monica, CA, October 22-24, 2024, for three days devoted to the future of music and the seismic shifts that shake up music and technology the way the earth’s tectonic plates cause quakes and make mountains. Throughout the year, Music Tectonics builds community and tracks trends through their weekly podcast and monthly online events.
Music Tectonics is uniting two sides of the music ecosystem with its new Creator Fair, an expansion on its unique annual industry and innovation event. The Fair will be held side-by-side with the Music Tectonics Conference at the Annenberg Beach House, the stunning ocean-side space in Santa Monica on October 23.
The Creator Fair will mix demonstrations and performances with substantive conversations and presentations designed to help creators boost their craft and business. Events will include:
- Artist showcases of the coolest new instruments
- Conversations with creators and influencers on elevating careers and brand partnerships
- Hands-on demos of innovative musical tools and toys
- Networking with pioneering influencers
The need to expand the perspective of the traditional music industry is clear, as music undergoes what Music Tectonics 2024 keynote speaker Mark Mulligan and his colleagues at MIDIA Research term a “bifurcation.” This split into two distinct but mutually beneficial layers presents a huge opportunity to both legacy players and newcomers eager to innovate.
“The traditional commercial industry is being expanded by a new wave of creators who see music making in a whole new light,” explains Music Tectonics founder Dmitri Vietze. “Both sides are vibrant and growing, and both can benefit from closer connection and deeper inspiration. We want our event to reflect what’s happening and to empower everyone.”
The Creator Fair will bring new music and audio creators and influencers into the conversation, while offering valuable advice in an exciting, casual environment. For this debut event, Creator Fair is open to conference attendees.The full schedule and speakers will be announced later this summer.
© 2024, Seth “Digital Crates” Barmash. All rights reserved.
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