Media powerhouse On The Radar / On The Radar Records has just announced that their debut EP Love Lee with Chow Lee and Lonny Love will be released on December 6th. The news arrives alongside new video single “Cheated” out now via On The Radar Records. “Cheated” is a 2 minute playboy anthem over rolling 808s and snappy percussion Chow Lee and Lonny Love trade verses about having each others’ back and the best ways to never get caught in an infidelious inquisition. In the Whipalo-directed video, Chow Lee and Lonny Love are caught up in a modern Def Jam’s How to Be a Player debacle, recapping a night of debauchery––in a race against time before bae finds out that they’re up to a late night of Slizzy activities.
The announcement arrives during a tremendous run for On The Radar who last year launched their independent label On The Radar Records, amassed over 1 million followers on Instagram and Tiktok and over 1 million subscribers on YouTube. On The Radar has had major live performances from Drake & Central Cee, 41 Collective, Sexyy Red, Cash Cobain, and many more. On The Radar Records represents an expansion of Gabe‘s vision, as well as a continuation of the mission: Bringing the work of deserving artists being ignored by the label system and hype-adoration cycles to the forefront. To move from capturing moments, to creating them. Started in January of 2023, in just 18 months On The Radar Records has over 1 million streams across 200+ songs on DSPs. In 2024, OTR continues to expand its parameters of the industry, launching OTR Country and introducing new performance styles with live instrumentation. As a movement, OTR never stops adapting and evolving, like Hip-Hop itself.
© 2024, Seth “Digital Crates” Barmash. All rights reserved.
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