Reebok, the iconic sports culture brand, and 20th Century Studios have announced the release of the “Reebok Alien Romulus” sneaker, priced at $170, in celebration of the sci-fi film franchise’s next installment, “Alien: Romulus,” set to hit theaters on August 16. This collaboration marks another chapter in the longstanding relationship between Reebok and the Alien franchise, which began with the 1986 film “Aliens.”
The “Reebok Alien Romulus” sneaker is a unique and compelling piece of footwear inspired by the film. Built upon Reebok Basketball’s iconic BB4000 II frame, the sneaker features an all-leather upper, a distressed film-worn finish, and the Weyland-Yutani logo on the tongue and heel. It also boasts an EVA foam midsole and a solid rubber cupsole with a grippy traction pattern, designed to battle big bugs. Fans will find various ‘easter eggs’ embedded in the design, enhancing its appeal.
The collaboration between Reebok and Alien has produced some of the most epic film and footwear mashups. The 1986 film-worn “Alien Stomper” boot remains a “grail” in contemporary sneaker culture. Additional product collaborations followed for the 30th anniversary of the 1986 film in 2016 and the 40th anniversary of the original 1979 film in 2019-20.
“Alien: Romulus” promises to take the franchise back to its roots, with its exclusive theater release on August 16. Fans can purchase the “Reebok Alien Romulus” sneaker starting August 27 on Reebok.com.
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