Steph Curry has already cemented his legacy as one of the greatest to ever play the game. Curry’s style of play has forever changed the way the game of basketball is played. A champion and 3-point savant, having Curry on your team is never a bad thing. Under Armour wants to make sure that Curry is never on another team when it comes to sponsorship. The sports clothing brand has given Curry an offer he surely couldn’t refuse.
Nick DePaula of ESPN has reported that Curry and Under Armour have reached a long-term agreement that extends well past Curry’s days on the hardwood. DePaula stated that not only did Curry receive the extension, but will serve as president of his own brand. The deal was a no-brainer for both sides, as Curry’s name carries a lot of weight in the marketing department. The extension will see more growth from the Curry brand as time moves on.
Steph Curry-Under Armour Marriage Is A Win-Win
“We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” Curry stated during his contract extension with the popular brand. Curry is currently in his tenth signature shoe with the company, with plans for many more.
There you have it. Steph Curry will be an Under Armour athlete all the way to his AARP days. While some might have been hoping to see a Curry shoe under a different umbrella. Your only chance to grab a Curry shoe will be with the Under Armour Brand. Do you wish that Curry would have reached out to another brand? Are you a fan of the Curry-Under Armour partnership? Let us know in the comment section below where your sneaker loyalties lie. For more news on the NBA and the sneaker game, stay plugged into HNHH.
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