Vanilla Cain’s journey in the hip-hop industry is a compelling tale of resilience, creativity, and perseverance. After founding NeverNotWorkinENT and becoming its Co-President, he burst onto the scene in 2022 with the radio hit “Mr. Right,” which quickly became a staple on Midwest radio. His next track, “REDPRINT,” further solidified his presence in the industry, dominating streaming platforms.
Cain’s live performances are legendary, known for their electrifying energy that captivates audiences. His talent and determination pushed him to tour the Midwest shortly after his initial success. However, his career took a dramatic turn in September 2023 when he was charged with armed robbery. Despite this setback, he evaded capture for three months while working on his joint mixtape, Industreet Not Industry, alongside artist BigBabyHavoc.
In 2024, after successfully beating the case, Cain released his highly anticipated first mixtape, Tha Flavor, marking a pivotal moment in his career. The mixtape’s success propelled him to new heights, including reaching #12 on iTunes in Canada and #34 on Spotify in the U.S. He made history as the first white rapper to perform at Birth of Legends Oklahoma, a prestigious milestone that further solidified his place in the game.
Ending 2024 with the release of Tha Flavor 2, Vanilla Cain’s journey from controversy to triumph is a testament to his unwavering dedication to both his music and his entrepreneurial ambitions. As the founder of NeverNotWorkinENT, he not only continues to make waves in the hip-hop scene but also sets the stage for other artists to follow his path to success.
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